{"id":14017,"date":"2019-10-11T08:00:00","date_gmt":"2019-10-10T23:00:00","guid":{"rendered":"http:\/\/blog.jandi.com\/ko\/?p=14017"},"modified":"2020-02-18T22:16:48","modified_gmt":"2020-02-18T13:16:48","slug":"eguitar97","status":"publish","type":"post","link":"https:\/\/blog.jandi.com\/ko\/2019\/10\/11\/eguitar97\/","title":{"rendered":"\ud611\ub825\uc744 \uc798 \ud558\ub824\uba74"},"content":{"rendered":"\ud83d\udd51 \ub9ac\ub529\ud0c0\uc784: <\/span> 4<\/span> \ubd84<\/span><\/span>
\n

\uc794\ub514\uac00 \uc18c\uac1c\ud558\ub294 \uc2a4\ub9c8\ud2b8\uc6cc\ud06c \ud2b8\ub80c\ub4dc<\/h3>\n

\ud611\uc5c5\ud234 \uc794\ub514<\/a><\/strong>\ub294 \ud234\uc744 \ub118\uc5b4, \ud568\uaed8 \uc77c\uc744 \uc798\ud558\ub294 \ubc29\ubc95\uacfc \ud611\uc5c5 \ubb38\ud654\ub97c \uace0\ubbfc\ud569\ub2c8\ub2e4.<\/span>
\n\uc794\ub514\uac00 \uc18c\uac1c\ud558\ub294 \ub2e4\uc591\ud55c \uc2a4\ub9c8\ud2b8\uc6cc\ud06c \ud2b8\ub80c\ub4dc\ub97c \ud1b5\ud574 \ub2f9\uc2e0\uc758 \uc0dd\uc0b0\uc131\uacfc \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uc138\uc694.<\/span><\/p>\n<\/blockquote>\n

\uc9d1\ub2e8 \uc9c0\uc131\uc774\ub77c\ub294 \ub9d0\uc5d0\ub294 \ud55c \uc0ac\ub78c\ubcf4\ub2e4\ub294 \uc5ec\ub7ec \uc0ac\ub78c\uc758 \uc9c0\uc2dd\uc744 \ubaa8\uc73c\ub294 \uac83\uc774 \ubcf4\ub2e4 \uc88b\uc740 \uacb0\uacfc\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc744 \uac83\uc774\ub77c\ub294 \uae30\ub300\uac00 \ub4e4\uc5b4 \uc788\ub2e4. \uc77c\ud130\uc5d0\uc11c \ub9cc\ub098\uac8c \ub418\ub294 \uc77c\ub4e4\uc774 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc5b4 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uacfc\uc758 \ud611\ub825\uc740 \uc774\uc820 \ud53c\ud560\ub798\uc57c \ud53c\ud560 \uc218 \uc5c6\ub2e4. \ud558\uc9c0\ub9cc \ub2e4\ub978 \ub204\uad70\uac00\uc640 \ud568\uaed8 \ud798\uc744 \ud569\uccd0 \uc77c\uc744 \ud574\ub0b8\ub2e4\ub294 \uac83\uc774 \ucc38\uc73c\ub85c \uc5b4\ub835\ub2e4.<\/p>\n

\u00a0<\/p>\n

Heidi K. Gardner\uc640 Herminia Ibarra\ub294 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0\uc5d0 \uc4f4 \uae00\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud558\uba74 \ud611\ub825\uc5d0\uc11c \uac00\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\uc744 \uac83\uc778\uc9c0\ub97c \ub9d0\ud574\uc92c\ub2e4. \uc774\ub4e4\uc740 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc5b4\ub5a4 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ud0c0\uc778\uc758 \uc9c0\uc2dd\uc774 \ud544\uc694\ud558\ub2e4 \uc0dd\uac01\ud558\uc9c0\ub9cc \ud611\ub825\ud558\ub294 \uac83\uc5d0 \ub300\ud574\uc120 \uadf8\ub9ac \uae0d\uc815\uc801\uc774\uc9c0 \uc54a\uc740 \ud0dc\ub3c4\ub97c \uc5b8\uae09\ud588\ub2e4.<\/p>\n

\ud611\ub825\uc744 \ud558\uba74 \ubb34\uc870\uac74 \uc88b\uc744 \uac83 \uac19\uc544 \ubcf4\uc774\uc9c0\ub9cc \uacb0\uc810\uc774 \uc5c6\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4. \ub3c5\uc790 \uc5c5\ubb34\uc5d0 \ube44\ud574 \ud611\uc5c5\uc740 \ud6a8\uc728\uc801\uc774\uc9c0 \uc54a\uace0, \uc704\ud5d8\uc131\ub3c4 \uc788\uace0, \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\ub3c4 \ub192\uc9c0 \uc54a\uc544 \ubcf4\uc774\uae30\ub3c4 \ud55c\ub2e4. \ub54c\ubb38\uc5d0 \uc0ac\ub78c\ub4e4\uc740 \ud611\uc5c5\uc744 \uc120\ub73b \ub098\uc11c\uc9c0 \uc54a\uae30\ub3c4 \ud55c\ub2e4.<\/p>\n

\uae00\uc758 \uc800\uc790\ub4e4\uc740 \ud6a8\uacfc\uc801\uc73c\ub85c \ud611\ub825\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc694\ub839\uc744 \uae30\ub974\uae30 \uc704\ud574 \ud611\ub825\uc774 \ubb34\uc5c7\uc778\uc9c0 \uba85\ud655\ud788 \ud558\uace0 \ud611\ub825\ud558\uac8c \ub420 \ub54c\uc758 \uc720\uc775\uc744 \uac15\uc870\ud588\ub2e4.<\/p>\n

\u00a0<\/p>\n

\ubb34\uc5c7\uc774 \ud611\ub825\uc774\uace0 \ubb34\uc5c7\uc774 \ud611\ub825\uc774 \uc544\ub2d0\uae4c?<\/b><\/h3>\n

\uc800\uc790\ub4e4\uc740 \ud611\ub825\uc744 \u2018\uacf5\ud1b5\uc758 \ubaa9\ud45c\ub97c \uc704\ud574 \uc790\uc2e0\uc758 \ud1b5\uc81c \ubc16\uc5d0 \uc788\uc740 \uc0ac\ub78c\uc744 \ub04c\uc5b4\ub4e4\uc5ec \uadf8\ub4e4\uacfc \uad00\uacc4\ud558\uba70 \uc77c\ud558\ub294 \ubc29\uc2dd\u2019\uc774\ub77c \uc815\uc758\ud588\ub2e4. \ud611\ub825\uc744 \uc798 \ud558\uae30 \uc704\ud574\uc11c \uba3c\uc800 \ud611\ub825\uc774 \uc544\ub2cc \uac83\uc744 \ud655\uc778\ud560 \ud544\uc694\uac00 \uc788\ub2e4\ub294 \uc810\uc744 \uc800\uc790\ub4e4\uc740 \uac15\uc870\ud55c\ub2e4.\u00a0<\/p>\n

\u00a0<\/p>\n

1. \ud611\ub825\uc740 \ud2b9\uc815\ud55c \ub9ac\ub354\uc2ed \uc2a4\ud0c0\uc77c\uc774 \uc544\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ubaa8\uc5ec\uc11c \uc758\uacac\uc77c\uce58\ub97c \ubcf4\ub294 \uac83\uc774 \ud611\ub825\uc740 \uc544\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc73c\ub85c \ud611\ub825\ud558\uae30 \uc704\ud574\uc11c \uc911\uc694\ud55c \uc810\uc740 \ud611\ub825\uc744 \ud560 \ub54c \ucc45\uc784\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \uba85\ud655\ud788 \ud558\ub294 \uac83\uc774\ub2e4.<\/p>\n

\u00a0<\/p>\n

2. \ud611\ub825\uc744 \uae30\uc874\uc758 \uace0\uac1d\uc5d0\uac8c \ub2e4\ub978 \ub3d9\ub8cc\uc758 \uad00\uc810\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub098 \uc81c\ud488\uc744 \uc81c\uc548\ud558\ub294 \ubc29\uc2dd \uc815\ub3c4\ub85c \uc774\ud574\ud574\uc11c\ub294 \uc548\ub41c\ub2e4. \ud611\ub825\uc740 \ub9c8\uc8fc\ud558\uace0 \uc788\ub294 \ubb38\uc81c\ub97c \uc804\uccb4\uc801\uc73c\ub85c \ub2e4\ub8e8\uae30 \uc704\ud558 \uc5ec\ub7ec \uc870\uc9c1 \ud639\uc740 \uc5ec\ub7ec \ubd84\uc57c\uc5d0 \uac78\uccd0 \uc77c\ud558\ub294 \ubc29\uc2dd\uc774\ub2e4.<\/p>\n

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3. \ud611\ub825\uc774 \ud56d\uc0c1 \uc815\ub2f5\uc778 \uac83\uc740 \uc544\ub2c8\ub2e4. Ogilvy\uc758 \uc804 CEO Charlotte Beers\uac00 \u201c\ub2f9\uc2e0\uc774 \ud560 \uc218 \uc788\ub294 \uc801\ub2f9\ud55c \uac83\uc774 \uc5c6\uc744 \ub54c \ud611\ub825\uc740 \uacfc\ub300\ud3c9\uac00\ub41c\ub2e4.\u201d\uace0 \ub9d0\ud588\ub4ef\uc774 \ud611\ub825\uc774 \uc5b4\ub5a4 \uc77c\uc5d0\ub294 \uc801\ud569\ud560 \uc218 \uc788\uc9c0\ub9cc \uc544\ub2d0 \uc218\ub3c4 \uc788\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ubaa8\ub4e0 \uc77c\uc5d0 \ud611\ub825\ud558\ub77c\uace0 \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uc774\ub7ec\ub2e4\ubcf4\uba74 \uc544\uc774\ub514\uc5b4\ub97c \ub0b4\uace0 \uadf8\uac83\uc744 \uac00\uc9c0\uace0 \ud1a0\ub860\ud558\uace0 \ud569\uc758\uc810\uc744 \ucc3e\ub290\ub77c \ub05d\uc5c6\ub294 \ud68c\uc758\ub97c \ud558\uac8c \ub420 \uc218 \uc788\ub2e4.<\/p>\n

 <\/p>\n

\uc9c1\uc811 \uacbd\ud5d8\uc774 \uc911\uc694\ud558\ub2e4!<\/b><\/h3>\n

\ub2e4\ub978 \uc77c\ub4e4\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uaca0\uc9c0\ub9cc \uccb4\ud5d8\uc740 \ud6a8\uacfc\uc801\uc774\ub2e4. \ud611\ub825\uc774 \uc65c \ud544\uc694\ud55c \uc9c0 \uc9c1\uc811 \uacbd\ud5d8\ud558\uac8c \ub418\uba74 \uadf8 \uac00\uce58\ub97c \uc54c\uac8c \ub420 \uac83\uc774\ub2e4. \ub610\ud55c \ud611\ub825\uc758 \uc7a5\uc810\uc744 \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ud544\uc694\ud55c \uae30\uc220\uc774 \ubb34\uc5c7\uc774 \uc788\ub294\uc9c0\ub3c4 \uc54c\uc544\uac08 \uc218 \uc788\uac8c \ub420 \uac83\uc774\ub2e4. \ud558\uc9c0\ub9cc \ud611\ub825\uc758 \uae30\uc220\uc744 \uc5bb\ub294\ub2e4\ub294 \uac83\uc774 \uc26c\uc6b4 \uc77c\uc740 \uc544\ub2c8\ub2e4. \uc800\uc790\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc2dc\uc791\ud574 \ubcfc \uac83\uc744 \uc81c\uc548\ud55c\ub2e4.\u00a0<\/p>\n

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1. \ub2e4\ub978 \ub204\uad70\uac00\uc758 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ucc38\uc5ec\ud574\ubcf8\ub2e4. \uba3c\uc800 \ud611\ub825\uc744 \ud574\uc654\ub358 \uc0ac\ub78c\ub4e4\uacfc \ud568\uaed8 \uc77c\uc744 \ud558\ub2e4\ubcf4\uba74 \ud6a8\uc728\uc801\uc73c\ub85c \uc77c\ud558\ub294 \uc808\ucc28\uc640 \ub3c4\uad6c\ub97c \uc5b4\ub5bb\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\uc744 \uac83\uc778\uc9c0\ub97c \ubc30\uc6b8 \uc218 \uc788\ub2e4. \ud611\ub825\uc744 \uc774\ub904\ub0b4\uac00\ub294 \uacfc\uc815\uc744 \uc606\uc5d0\uc11c \uc9c0\ucf1c\ubcf4\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \ub300\uac1c \uc790\uae30 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc804\ubb38\uc131\uc744 \uac16\ucd94\uc5c8\ub2e4\uace0 \ud574\ub3c4 \uadf8 \ubc94\uc704\uac00 \uc870\uae08\ub9cc \ud655\uc7a5\ub418\uc5b4\ub3c4 \uadf8 \uc804\ubb38\uc131\uc774 \ud6a8\ub825\uc744 \uc783\uac8c \ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uaddc\ubaa8\uac00 \uc788\ub294 \ud611\ub825 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ucc38\uc5ec\ud558\ub294 \uac83\uc740 \uc790\uc2e0\uc758 \ud55c\uacc4\uc640 \ub354 \ub113\uc740 \uc9c0\uc2dd\uc758 \uc874\uc7ac\ub97c \ud655\uc778\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub41c\ub2e4.<\/p>\n

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2. \uc8fc\ubcc0 \uc0ac\ub78c\ub4e4\uacfc \uad00\uacc4\ub9fa\uae30. \uc800\uc790\ub4e4\uc5d0 \ub530\ub974\uba74 \ud611\ub825\uc5d0 \uac00\uc7a5 \ud070 \uc7a5\ubcbd\uc740 \ub2e4\ub978 \uc774\ub4e4\uc758 \uc804\ubb38\uc131\uc744 \ubb34\uc2dc\ud558\ub294 \uac83\uacfc \uc790\uc2e0\uc758 \uae30\ub300\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30\uc5d0 \ubd80\uc871\ud55c \ud0c0\uc778\uc758 \ub2a5\ub825\uc5d0 \ub300\ud55c \ubd88\uc2e0\uc774\ub2e4. \uc774\ub97c \ud574\uc18c\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc740 \ud611\ub825\uc774 \ud544\uc694\ud55c \ub54c\uc5d0 \uc801\uc808\ud55c \uc5ed\ub7c9\uc744 \uac16\ucd98 \uc0ac\ub78c\ub4e4\uc744 \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \ubbff\uc744\ub9cc\ud55c \ub204\uad70\uac00\ub97c \ucc3e\ub294 \uac83\uc774\ub2e4. \uacb0\uad6d \ud611\ub825\uc744 \uc704\ud574\uc11c \ud544\uc694\ud55c \uac83\uc774 \ud574\ub2f9 \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc801\ud569\ud55c \uc0ac\ub78c\uc77c \uac83\uc774\ubbc0\ub85c \uc8fc\uc5b4\uc9c4 \uacf3\uc5d0\uc11c \ud638\uc758\uc801\uc778 \uc778\uac04\uad00\uacc4\ub97c \ub9fa\uc5b4\uac00\ub294 \uac83\uc774 \ud611\ub825\uc758 \ud1a0\ub300\uac00 \ub420 \uc218 \uc788\ub2e4.<\/p>\n

\u00a0<\/p>\n

3. \ub300\ubd80\ubd84\uc758 \ud68c\uc0ac\ub4e4\uc740 \uc0ac\uc5c5 \uc601\uc5ed, \uc704\uacc4 \uad6c\uc870, \uae30\ub2a5\uc801 \ud2b9\uc218\uc131\uc744 \uac00\ub85c\uc9c0\ub974\ub294 \ud504\ub85c\uc81d\ud2b8\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc784\uc2dc \uc784\ubb34\ub4e4\uc5d0\ub294 \uc2dc\uac04\uc744 \ud22c\uc790\ud560 \ub9cc\ud558\ub2e4. \uc774\ub7f0 \uc77c\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \uc5bb\uac8c \ud558\uace0 \ud070 \uadf8\ub9bc\uc758 \uc2dc\uac01\uc744 \uac16\uace0 \uad00\uacc4\ub97c \ub113\ud788\uace0 \ubbf8\ub798 \ud611\ub825 \uae30\ud68c\uc5d0 \ub300\ud55c \ubd88\uaf43 \ud280\ub294 \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uac8c \ud560 \uc218 \uc788\ub2e4. \uc790\uc2e0\uc758 \uc601\uc5ed\uc744 \uc2a4\uc2a4\ub85c \uc81c\ud55c\ud558\uc9c0 \uc54a\ub294 \ud0dc\ub3c4\uac00 \ud544\uc694\ud558\ub2e4.<\/p>\n

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4. \ucc38\uc5ec\ud558\uac8c \ub418\ub294 \ud504\ub85c\uc81d\ud2b8\ub97c \uc120\ud0dd\ud560 \ub54c \uc804\ub7b5\uc801\uc73c\ub85c \ud55c\ub2e4. \ubb34\ud131\ub300\uace0 \ub9ce\uc740 \uacbd\ud5d8\uc744 \ud558\ub294 \uac83\uc774 \ud56d\uc0c1 \uc88b\uc740 \uac83\ub9cc\uc740 \uc544\ub2c8\ub2e4. \ud56d\uc0c1 \ud22c\uc790\ub300\ube44 \ud6a8\uc6a9\uc744 \uace0\ub824\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \ub2f9\uc2e0\uc774 \ucc38\uc5ec\ud558\ub294 \ud504\ub85c\uc81d\ud2b8\uac00 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574 \uc804\ub7b5\uc801\uc774 \ub418\ub77c. \ub354 \ub9ce\uc740 \uac83\uc774 \uaf2d \ud544\uc218\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uac83\uc740 \uc544\ub2c8\ub2e4. \uac00\ub2a5\ud558\ub2e4\uba74 \ucc38\uc5ec\ud558\ub294 \ud611\ub825 \ud504\ub85c\uc81d\ud2b8\uc758 \uaddc\ubaa8, \ub2e4\ub8e8\ub294 \ubc94\uc704, \uc18d\ud55c \uc601\uc5ed, \uc790\uc2e0 \uc5c5\ubb34\uc640\uc758 \uc5f0\uad00\uc131 \ub4f1\uc744 \uace0\ub824\ud558\ub294 \ub2e8\uacc4\ub97c \ud56d\uc0c1 \uac70\uce58\ub294 \uac83\uc774 \uc88b\ub2e4.<\/p>\n

 <\/p>\n

\uc694\uc998\uc5d4 \ubb34\uc2a8 \uc77c\uc744 \ud558\ub098 \ud558\ub824\uace0 \ud574\ub3c4 \ub2e4\ubc29\uba74\uc5d0 \uac78\uccd0\uc788\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \ud63c\uc790\uc11c \ud560 \uc218 \uc788\ub294 \uc77c\ub4e4\uc740 \uc810\uc810 \ub354 \uc0ac\ub77c\uc838\uac00\uace0 \uc788\ub2e4. \uc774\uc81c \uacbd\uc7c1\ub825\uc740 \ub204\uac00 \ud611\ub825\uc5d0\uc11c \uc6d0\ud558\ub294 \uac00\uce58\ub97c \uc5bb\uc5b4\ub0b4\ub290\ub0d0\uc5d0 \ub193\uc5ec \uc788\ub2e4. \uc544\ubb34\ub9ac \ub3c5\ub9bd\uc801\uc778 \uc131\ud5a5\uc744 \uac00\uc9c4 \uc0ac\ub78c\uc774\ub77c\ub3c4 \uc774\ub7f0 \ud604\uc2e4\uc744 \uc778\uc815\ud558\uace0 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uacfc \ud568\uaed8 \uc77c\ud558\ub294 \uc694\ub839\uc744 \uc2b5\ub4dd\ud558\ub294 \uac83\uc740 \uc790\uc2e0\uc758 \uacbd\ub825\uc5d0 \uc808\ub300 \ud574\uac00 \ub418\uc9c0 \uc54a\uc744 \uac83\uc774\ub2e4.<\/p>\n

 <\/p>\n

\ucc38\uace0\/\ucd9c\ucc98: Heidi K. Gardner and Herminia Ibarra, How to capture value from collaboration, especially if you\u2019re skeptical about it, HBR, 2017.5.2.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

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