{"id":1972,"date":"2015-09-07T02:32:56","date_gmt":"2015-09-07T02:32:56","guid":{"rendered":"http:\/\/blog.jandi.com\/ko\/?p=1972"},"modified":"2019-03-15T13:28:02","modified_gmt":"2019-03-15T04:28:02","slug":"ad-and-pr-agency-is-changing-to-attract-millennial","status":"publish","type":"post","link":"https:\/\/blog.jandi.com\/ko\/2015\/09\/07\/ad-and-pr-agency-is-changing-to-attract-millennial\/","title":{"rendered":"\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \uc7a1\uae30 \uc704\ud574 \uad11\uace0, \ud64d\ubcf4 \uc5c5\uacc4\uac00 \ubc14\ub00c\uace0 \uc788\ub2e4?"},"content":{"rendered":"\ud83d\udd51 \ub9ac\ub529\ud0c0\uc784: <\/span> 5<\/span> \ubd84<\/span><\/span>

\u00a0\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c\u00a0\uc7a1\uae30 \uc704\ud574 \uad11\uace0, \ud64d\ubcf4 \uc5c5\uacc4\uac00 \ubc14\ub00c\uace0 \uc788\ub2e4?<\/h3>\n

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\"JANDI-blog-smartwork-writer-\uae40\ud604\uc9c0\"<\/a><\/p>\n

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\uc9c1\uc7a5\uc5d0\uc11c \uc77c\ud558\uace0, \ub3c8 \ubc84\ub294 \ud3c9\ubc94\ud55c \uc0b6\uc774 \uc65c \uc774\ub9ac \uc5b4\ub824\uc6b4 \uac74\uc9c0. \uc5f0\uc560, \uacb0\ud63c, \uc5ec\ud589, \ub0b4 \uc9d1 \ub9c8\ub828, \ucd9c\uc0b0 \ub4f1 \ub54c \ub418\uba74 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud558\uac8c \ub418\ub294 \uac83\ub4e4\uc744 \uc77c\ucc0c\uac10\uce58 \uc758\uc9c0\uc801\uc73c\ub85c \ud3ec\uae30\ud558\ub294 2030 \uc138\ub300\uac00 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4.<\/p>\n

 <\/p>\n

\"Ad-and-PR-agency-is-changing-to-attract-millennial-01\"<\/a>
\uc9c0\ud558\ucca0\uc5d0\uc11c \ud754\ud788 \ubcfc \uc218 \uc788\ub294 \uc9c1\uc7a5\uc778\uc758 \ubc14\uc05c \ubc1c\uac78\uc74c<\/figcaption><\/figure>\n

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\uc601\uc5b4\ub294 \uae30\ubcf8, \uac01\uc885 \ub300\uc678\ud65c\ub3d9, \uc6b0\uc218\ud55c \ud559\uc810\uacfc \ud568\uaed8 \uc790\uc18c\uc11c\uc758 \uc2a4\ud1a0\ub9ac\ub97c \uc704\ud574 \uc790\uc2e0\ub9cc\uc758 \uc6b0\uc5ec\uace1\uc808 \uc18c\uc124\uae4c\uc9c0 \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \uac8c \uae30\ubcf8\uc774 \ub418\uc5b4\ubc84\ub838\ub2e4\uc9c0\ub9cc, \ubc0b\ubc0b\ud55c \uc2a4\ud399\uc744 \uc81c\uccd0 \ub450\uace0 \ud55c \uc0ac\ub78c\uc758 \uac1c\uc131\uacfc \uc2a4\ud1a0\ub9ac\ub97c \ud1b5\ud574 \uc544\uc774\ub514\uc5b4\uac00 \ub118\uce58\ub294 \ub611\ub611\ud55c \uc778\uc7ac\ub97c \ucc3e\uc73c\ub824\ub294 \ud68c\uc0ac\uac00 \uc810\ucc28 \ub298\uc5b4\ub098\uace0 \uc788\ub294 \uac8c<\/u> \uc694\uc998 \ucd94\uc138\ub2e4. \ud2b9\ud788 \uad11\uace0, \ud64d\ubcf4 \ub4f1 \uc804\ubb38 \uc5d0\uc774\uc804\uc2dc\uc758 \uacbd\uc6b0\ub294 \ud55c \uc0ac\ub78c, \ud55c \uc0ac\ub78c\uc774 \uc911\uc694\ud55c \uc7ac\uc6d0\uc73c\ub85c\uc11c \ud754\ud788 \uc2a4\ud399\uc774\ub77c\uace0 \ubd88\ub9ac\ub294 \uac83\ubcf4\ub2e4\ub294 \uadf8 \uc0ac\ub78c\uc758 \ub3c5\ud2b9\ud55c \ud1b5\ucc30\ub825\uacfc \uac1c\uc131\uc774 \uc2e4\ubb34\uc5d0\uc11c\ub294 \ub354 \uc911\uc694\ud558\ub2c8\uae50.<\/p>\n

 <\/p>\n

\uc774\ub807\ub4ef \uc790\uc2e0\ub9cc\uc758 \uac1c\uc131\uacfc \ud1b5\ucc30\ub825\uc744 \uc9c0\ub2cc \uc0ac\ub78c\uc744 \ub04c\uc5b4\ub4e4\uc774\uae30 \uc704\ud574 \uc80a\uc740\uc774\ub4e4\uc758 \ucde8\ud5a5\uc744 \uac04\ud30c\ud558\uace0 \uc77c\uacfc \uc0b6\uc758 \uade0\ud615\uc744 \ub3c4\ubaa8\ud560 \uc218 \uc788\ub294 \uc0ac\ub0b4 \uc81c\ub3c4\ub97c \uc2dc\ud589\ud558\ub294 \ud68c\uc0ac\uac00 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4. \uc77c\uacfc \uc0b6\uc758 \uade0\ud615\uc744 \ucd94\uad6c<\/u><\/strong>\ud558\uace0 \ub3c8\ubcf4\ub2e4\ub294 \uac1c\uc778\uc758<\/u><\/strong> \ub9cc\uc871<\/strong><\/u>\uc744 \uc704\ud574 \uc77c\ud558\uace0 \uc788\ub294 2030 \uc138\ub300\uc778 \uc77c\uba85 \u2018\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\u2019 <\/strong>\ub4e4\uc744 \ub04c\uc5b4\ub4e4\uc774\ub294 \ub3c5\ud2b9\ud55c \uc81c\ub3c4\ub97c \uc120\ubcf4\uc774\ub294 \uac83\uc774\ub2e4. \ud544\uc694\uc5d0 \ub530\ub77c \uc7ac\ud0dd(\uc6d0\uaca9)\uadfc\ubb34\ub97c \ud5c8\ub77d\ud558\uac70\ub098, \uc9c1\uc6d0\ub4e4\uc758 \ubb38\ud654\uc0dd\ud65c\uacfc \ud559\uc2b5\uc744 \uc9c0\uc6d0\ud558\uace0, \uc5c5\ubb34 \uc885\ub8cc \uc2dc \ub208\uce58 \ubcf4\uc9c0 \uc54a\uace0 \uce7c\ud1f4\ub97c \ud560 \uc218 \uc788\uac8c \uc720\ub3c4\ud558\ub294 \ub4f1 \ud6a8\uc728\uc801\uc778 \uc5c5\ubb34\ub97c \ucd5c\ub300\ud55c \uc9c0\uc6d0\ud558\ub294 \ub2e4\uc591\ud55c \uc81c\ub3c4 \ub9d0\uc774\ub2e4.<\/p>\n

 <\/p>\n

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\"Ad-and-PR-agency-is-changing-to-attract-millennial-02\"<\/a>
\ucd5c\uadfc \uc678\ubd80\uc5d0\uc11c \uc5c5\ubb34\ub97c \ucc98\ub9ac\ud558\uac70\ub098, \uc7ac\ud0dd\uadfc\ubb34\ub97c \ud558\ub294 \uacbd\uc6b0\ub3c4 \ub298\uc5b4\ub098\uace0 \uc788\ub2e4.<\/figcaption><\/figure>\n

 <\/p>\n

\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 \ub9cc\uc871\ud560 \ub9cc\ud55c \ub3c5\ud2b9\ud55c \uc0ac\ub0b4 \uc81c\ub3c4\ub97c \uc2dc\ud589\ud558\ub294 \uc5d0\uc774\uc804\uc2dc\ub294 \uc5b4\ub514\uc77c\uae4c? \uc800\ub141 \uc788\ub294 \uc0b6\uc758 \ubb34\ud48d\uc9c0\ub300\uc77c \uac83\ub9cc \uac19\uc558\ub358 \uad11\uace0\u00b7\ud64d\ubcf4 \uc5c5\uacc4\uc5d0\uc11c \ub611\ub611\ud55c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \ud655\ubcf4\ud558\ub294 \ud56b\ud55c \ud68c\uc0ac\ub97c \uc18c\uac1c\ud55c\ub2e4.<\/p>\n

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[\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 \uc785\uc0ac\ud558\uace0 \uc2f6\uc740 \uc5d0\uc774\uc804\uc2dc\ub294 \uc5b4\ub514?]<\/strong><\/h2>\n

\u25a1 \uc0ac\ud68c\uc5d0 \uac74\uac15\ud55c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\ub294 \uc774\ub178\ub808\ub4dc<\/a><\/strong><\/h3>\n

 <\/p>\n

\"ad-and-pr-agency-is-changing-to-attract-millennial-03\"<\/a>
\uc774\ubbf8\uc9c0 \ucd9c\ucc98: \uc774\ub178\ub808\ub4dc<\/figcaption><\/figure>\n

 <\/p>\n

\uae30\uc5c5\uc758 \ubaa9\uc801\uc740 \u2018\uc774\uc724\ucc3d\ucd9c\u2019\uc778\uac00?\u00a0\ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \uc774\ub178\ub808\ub4dc\uc758 \ubc15\ud604\uc6b0 \ub300\ud45c\uac00 \ucc3d\uc5c5 \ub2f9\uc2dc \uac00\uc7a5 \uace0\uc2ec\ud588\ub358 \ubd80\ubd84\uc774\ub2e4.\u00a0\uacfc\uc5f0 \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uc5b4\ub5a4 \uae43\ubc1c\uc744 \uc81c\uc2dc\ud560 \uac83\uc778\uac00? \ub97c \uace0\ubbfc\ud558\ub2e4\uac00 \uacb0\uad6d \u2018\uc6b0\ub9ac\uac00 \ud558\uace0 \uc788\ub294 \uc77c, \uac00\uc57c \ud560 \uae38\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac83\u2019 \uc774 \uc911\uc694\ud558\uace0 \uac74\uac15\ud55c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uacb0\ub860\uc744 \ub0b4\ub9ac\uac8c \ub41c\ub2e4.<\/p>\n

 <\/p>\n

\u201c\uc0ac\uc6d0\ub4e4\uc758 \ud589\ubcf5\ud55c \ub9c8\uc74c\uc5d0\uc11c \ub098\uc624\ub294 \uc0c1\uc0c1\ub825\uacfc \ucc3d\uc870\uc801 \uc544\uc774\ub514\uc5b4\uac00 \uc5b4\ub290 \ud68c\uc0ac\ub3c4 \ub530\ub77c\uc62c \uc218 \uc5c6\ub294 \uc774\ub178\ub808\ub4dc\uc758 \uacbd\uc7c1\ub825\uc785\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n

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\uc0ac\uc6d0 \ud55c \uba85 \ud55c \uba85\uc774 \ud589\ubcf5\ud560 \uc218 \uc788\uac8c\ub054, \ubb34\uc5c7\uc774 \ubd80\uc871\ud55c\uc9c0 \uace0\ubbfc\ud558\ub294 \ub300\ud45c\ub2e4.\u00a0\uc774\ub178\ub808\ub4dc\uc5d0\ub294 \uba87 \uac00\uc9c0 \uc7ac\ubbf8\uc788\ub294 \uc0ac\ub0b4 \uc81c\ub3c4\uac00 \uc788\ub2e4.<\/p>\n

 <\/p>\n

1. 8\uc2dc\uc5d0 \ucd9c\uadfc\ud574\uc11c, 8\uc2dc 10\ubd84\uc5d0 \ub2e8\uccb4 \uc0ac\uc9c4\uc744 \ucc0d\ub294 \u2018\uc9c0\ubaa8\ub2dd\ub85c\uadf8\u2019<\/strong>.<\/p>\n

– \uc9c1\uc6d0\ub4e4\uc774 \uc544\uce68\uc5d0 \ucd9c\uadfc\ud574\uc11c \uc6c3\uc9c8 \uc54a\ub294\ub2e4\ub294 \uc810\uc5d0 \ucc29\uc548\ud574\uc11c \ub098\uc628 \ub3c5\ud2b9\ud55c \uc81c\ub3c4.\u00a0\ub9e4\uc77c \uc544\uce68 \uc804 \uc9c1\uc6d0 \ub2e8\uccb4 \uc0ac\uc9c4\uc744 \ucc0d\uc73c\uba74\uc11c \ud654\uae30\uc560\uc560\ud55c \ubd84\uc704\uae30\ub3c4 \ub9cc\ub4e4\uace0, \uc11c\ub85c\uc758 \uc774\uc57c\uae30\ub97c \ub098\ub204\uba70 \ub354 \uac00\uae4c\uc6cc\uc9c8 \uc218 \uc788\ub2e4. \uc774\ub807\uac8c 30\uc5ec \ubd84\uac04 \uc990\uac70\uc6b4 \uc544\uce68 \uc2dc\uac04\uc744 \ubcf4\ub0b8 \ub4a4, 2~3\uc2dc\uac04\uc740 \uc628\uc804\ud788 \uc790\uae30 \uc790\uc2e0\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \uc9d1\uc911\ud558\ub294 \uc2dc\uac04\uc73c\ub85c \ub514\uc790\uc778\ud588\ub2e4.<\/u><\/p>\n

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2. \ud55c \ub2ec\uc5d0 \ud55c \ubc88 \ubbf8\ub9ac \uc591\ud574\ub97c \uad6c\ud558\uba74 2\uc2dc\uac04 \ub2a6\uac8c \ucd9c\uadfc\ud560 \uc218 \uc788\ub294 \u2018\uc9c0\uac01\ub370\uc774\u2019<\/strong>. \ud3c9\uc77c \uc624\uc804\uc744 \ub098\ub9cc\uc758 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc790\uc720\ub97c \ud5c8\ud55c \uac83.<\/u><\/p>\n

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\"Untitled\"<\/a><\/p>\n

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3. \ub9e4\uc8fc \uae08\uc694\uc77c\ub9c8\ub2e4 \ub450 \uc2dc\uac04\uc758 \uc810\uc2ec\uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \u2018\ud504\ub7f0\uce58\u2019<\/strong>. \ub9db\uc788\ub294 \uc74c\uc2dd\uc744 \uba39\uc73c\ub7ec \uba40\ub9ac \ub098\uac00\uac70\ub098, \uc810\uc2ec\uc2dc\uac04\uc744 \ud65c\uc6a9\ud574 \uc11c\uc810\uc5d0\uc11c \uc624\ub79c \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \uc2f6\uc740 \uc9c1\uc6d0\uc5d0\uac8c \uc548\uc131\ub9de\ucda4\uc774\ub2e4.<\/p>\n

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4. \uc11d \ub2ec\uc5d0 \ud55c \ubc88 \uc804 \uc9c1\uc6d0\uc774 \ud568\uaed8 \uc601\ud654\ub97c \ubcf4\ub294 \u2018\uc2dc\ub124\ub9c8\ub370\uc774\u2019<\/strong>. \ud2b9\ud788 \uc5b4\ub9b0 \uc544\uc774\uac00 \uc788\ub294 \uc544\ube60 \uc9c1\uc6d0\ub4e4\uc774 \ud1f4\uadfc \ud6c4 \uc721\uc544\uc5d0 \uc804\ub150\ud574\uc57c \ud558\uae30\uc5d0 \uc601\ud654 \ubcfc \uc218 \uc788\ub294 \uc2dc\uac04\uc774 \uc5c6\ub2e4\ub294 \uc810\uc5d0\uc11c \ucc29\uc548\ud588\ub2e4\uace0 \ud55c\ub2e4.<\/p>\n

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\uc774\ub178\ub808\ub4dc\uc758 \uae30\uc5c5 \uac00\uce58\ub294 \uac04\ub2e8\ud558\ub2e4. \uc720\ucf8c\ud558\uac8c \ud601\uc2e0\ud574\ubcf4\uc790\ub294 \uac83.\u00a0\uadf8\ub9ac\uace0 \uadf8\uac83\uc744 \ud68c\uc0ac\uac00 \uac15\uc555\uc801\uc73c\ub85c \uc9c0\uc2dc\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc628\uc804\ud788 \uc9c1\uc6d0\uc73c\ub85c\ubd80\ud130 \ub098\uc624\uac8c \ud558\ub294 \uac83.\u00a0\uc9c1\uc6d0 70\uba85\uc744 \uc704\ud55c \uac83\uc774 \uc544\ub2cc, \uc9c1\uc6d0 \uadf8 \ud55c \uc0ac\ub78c\uc774 \ubb34\uc5c7\uc744 \ud544\uc694\ub85c \ud558\ub294\uac00\ub97c \uace0\uc2ec\ud588\ub2e4\ub294 \uac83. <\/u><\/p>\n

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\ucd5c\uadfc \uc785\uc0ac\ud55c \uc774\ub178\ub808\ub4dc\uc758 \uc9c1\uc6d0\uc758 \uc778\ud130\ubdf0 \uae00\uc744 \ubcf4\uc558\ub2e4. \u2018\uc544\uce68 8\uc2dc \ucd9c\uadfc, \uc624\ud6c4 5\uc2dc \ud1f4\uadfc\uc774 \uc2e4\uc81c \ud604\uc7a5\uc5d0\uc11c\ub3c4 \uc798 \uc2e4\ud604\ub418\uace0 \uc788\uace0 \uadf8\uac83\uc744 \ub208\uce58 \uc8fc\uc9c0 \uc54a\ub294 \ubd84\uc704\uae30\uc5ec\uc11c \uac10\ud0c4\ud588\ub2e4\ub294 \uac83\u2019\u00a0\ub2e8\uc9c0 \u2018\uce7c\ud1f4\ud574\uc11c \uc88b\uaca0\ub2e4\u2019\uac00 \uc544\ub2cc \uc774\ub7ec\ud55c \uac83\ub4e4\uc774 \uac00\ub2a5\ud55c \ud68c\uc0ac \ubd84\uc704\uae30\uc5d0\uc11c \uc77c\ud55c\ub2e4\ub294 \uac83\uc774 \uc0c8\uc0bc \ubd80\ub7ec\uc6cc\uc84c\ub2e4.<\/p>\n

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\u25a1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uae30\uc5c5<\/strong>, \ud39c\ud0c0\ube0c\ub9ac\ub4dc<\/a><\/strong><\/h3>\n

<\/h3>\n
\"ad-and-pr-agency-is-changing-to-attract-millennial-04\"<\/a>
\uc774\ubbf8\uc9c0 \ucd9c\ucc98: \ud39c\ud0c0\ube0c\ub9ac\ub4dc<\/strong><\/figcaption><\/figure>\n

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1. \uc2e0\uaddc \ud39c\ud0c0\ube0c\ub9ac\ub354\ub97c \uc704\ud55c \ud61c\ud0dd<\/p>\n

\ub274 \ucee4\uba38\ub4e4\uc744 \uc704\ud55c \ub530\ub73b\ud55c \ud61c\ud0dd. \ucc45\uc0c1 \ud328\ub4dc, \ud39c, \ucef5 \ub4f1 \uc9c1\uc811 \ub514\uc790\uc778\ud55c \u2018\uc6f0\ucef4\ud0b7\u2019<\/strong>, \ub300\ud45c\ub2d8 \ud3ec\ud568 \ud68c\uc0ac \uc120\ubc30\uc640 \ubb38\ud654 \uacf5\uc5f0\uacfc \uc2dd\uc0ac\ub97c \ub098\ub204\ub294 \u2018\uc708\uc708\ud06c\ub85c\uc2a4\ub370\uc774\u2019<\/strong>. \ubb34\uc5c7\ubcf4\ub2e4 \uad49\uc7a5\ud788 \uc2e0\uc120\ud588\ub358 \uc2e0\uac1c\ub150 \uc0ac\ub0b4 \ubb38\ud654 \uccb4\ud5d8 \uc2a4\ud15c\ud504 \ud22c\uc5b4\uc778 \u2018\ub69c\ub974 \ub4dc \ube14\ub8e8\u2019<\/strong>.<\/u> \uac1c\uc778\uc801\uc73c\ub85c \uc2a4\ud0ec\ud504 \ud22c\uc5b4\ub97c \uc88b\uc544\ud558\uae30\uc5d0, \uac70\uc810\uc744 \ucc0d\uc5b4\ub450\uace0 \uadf8\uacf3\uc744 \ubc29\ubb38\u00b7\uccb4\ud5d8\ud558\ub294 \uac83\uc5d0 \uc7ac\ubbf8\ub97c \ub290\ub07c\uace0 \uc788\ub2e4.<\/p>\n

 <\/p>\n

2. \uac04\uc9c0\ub098\ub294 \ud68c\uc0ac \ubb38\ud654<\/p>\n

\uac00\uc7a5 \ud56b\ud55c \ud39c\ud0c0\ube0c\ub9ac\ub4dc\uc758 \ubb38\ud654\ub294 \uad6d\uac00 \uacf5\uc778 \uc2dc\uac01\uc7a5\uc560\uc778\u00a0\uc548\ub9c8\uc0ac\ub97c \ucc44\uc6a9\ud574<\/u>, \uc804 \uc9c1\uc6d0 \ub300\uc0c1 \uc548\ub9c8 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \u2018\ud5ec\uc2a4\ud0a4\ud551\u2019<\/strong>.<\/u> \uc624\ud6c4 1~5\uc2dc\uae4c\uc9c0 \uc6b4\uc601\ub418\uba70 \uc9c1\uc6d0\ub4e4\uc758 \ub9cc\uc871\ub3c4\uac00 \uac00\uc7a5 \ub192\uc740 \uc81c\ub3c4\ub2e4.\u00a0\uc774 \uc678 \uc870\uae30 \ucd9c\uadfc\uc790\uc5d0\uac8c \uc870\uc2dd \ube44\uc6a9\uc744 \ubcf4\uc870\ud558\ub294 \u2018\uc5bc\ub9ac\ubc84\ub4dc\uc81c\ub3c4\u2019<\/strong>, \ubbf8\uc0ac\uc6a9 \uc5f0\ucc28\ub294 \uc218\ub2f9\uc73c\ub85c \uc9c0\uae09\ud558\ub294 \uc5f0\ucc28 \uc218\ub2f9 \uc9c0\uae09 \uc81c\ub3c4<\/strong>\u2019<\/strong>\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc0ac\ub0b4 \uc81c\ub3c4\uac00 \uc788\ub2e4.<\/p>\n

 <\/p>\n

3. \uc9c1\uc6d0\ub4e4\uc758 \uc5ed\ub7c9 \ud5a5\uc0c1\uc744 \uc704\ud55c \ud559\uc2b5 \uc9c0\uc6d0 \uc81c\ub3c4<\/p>\n

\ud559\uad6c\uc5f4\uc744 \ubd88\ud0dc\uc6b0\uace0\uc790 \ud558\ub294 \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \ud55c \ud559\uae30 \ub4f1\ub85d\uae08\uc744 \uc9c0\uc6d0\ud558\uace0, \uc5b4\ud559 \uad50\uc721\ube44\uc758 50%\ub97c \uc9c0\uc6d0\ud558\uba70, \ub3c4\uc11c\ub97c \ube44\uce58\ud574 \ub3c4\uc11c\uad00\uc744 \uc790\uc728\uc801\uc73c\ub85c \uc774\uc6a9\ud558\ub3c4\ub85d \ub3c4\uc11c\ub97c \uac16\ucdb0\ub193\uc558\ub2e4.\u00a0\uc774 \uc678 \uac04\uc774\uce68\ub300 \ub4f1\uc774 \ube44\uce58\ub41c \u2018\uc5ec\uc9c1\uc6d0 \uc804\uc6a9 \ud734\uac8c\uc2e4\u2019, \uac01\uc885 \uc870\ub9ac\ub3c4\uad6c\uac00 \uc644\ube44\ub41c \u2018\uc625\uc0c1 \ud0a4\uce5c \uc6b4\uc601\u2019 \ub4f1 \ud32c\ud0c0\ube0c\ub9ac\ub4dc\ub9cc\uc744 \ub098\ud0c0\ub0b4\ub294 \ub3c5\ud2b9\ud55c \ubb38\ud654\ub97c \uace0\ub8e8 \uac16\ucdb0\ub193\uc558\ub2e4.<\/p>\n

 <\/p>\n

\u25a1 \uad11\uace0, \ud64d\ubcf4 \uae30\uc5c5\uc740 \uc544\ub2c8\uc9c0\ub9cc \ubc30\ub2ec\uc758 \ubbfc\uc871<\/a>, \ub300\ud559\ub0b4\uc77c<\/a> \ub4f1\uc758 \ud68c\uc0ac\ub4e4\ub3c4 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub97c \ubc30\ub824\ud558\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc81c\ub3c4\ub85c \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\ub2e4.<\/p>\n

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 <\/p>\n

\"ad-and-pr-agency-is-changing-to-attract-millennial-05\"<\/a>
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 <\/p>\n

\ud68c\uc0ac\ub294 \uc774\uc724\uc744 \ucc3d\ucd9c\ud558\ub294 \uacf3\uc774\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uadf8 \ud68c\uc0ac\ub9cc\uc758 \ub3c5\ud2b9\ud55c \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud574\uc57c \ud55c\ub2e4. \ud2b9\ud788 \uc5d0\uc774\uc804\uc2dc\uc758 \uacbd\uc6b0\ub294 \uc774 \uacbd\uc7c1\ub825\uc774 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\ub2e4.\u00a0\uc5d0\uc774\uc804\uc2dc\ub294 \uc774\ub7ec\ud55c \uacbd\uc7c1\ub825\uc758 \uae30\ucd08\uc774\uc790 \ud544\uc218 \uc694\uc18c\uc778 \uc0ac\ub78c\uc744 \uc798 \ubf51\ub294 \uac83\uc5d0\uc11c \ub098\uc544\uac00 \uc80a\uc740\uc774\ub4e4\uc5d0\uac8c \u2018\uac00\uace0 \uc2f6\uc740 \ud68c\uc0ac\u2019, \u2018\uc77c \ud574\ubcf4\uace0 \uc2f6\uc740 \ud68c\uc0ac\u2019\uac00 \ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n

 <\/p>\n

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