{"id":12855,"date":"2023-11-28T14:04:16","date_gmt":"2023-11-28T06:04:16","guid":{"rendered":"https:\/\/blog.jandi.com\/tw\/?p=12855"},"modified":"2023-12-22T16:28:26","modified_gmt":"2023-12-22T08:28:26","slug":"csm","status":"publish","type":"post","link":"https:\/\/blog.jandi.com\/tw\/csm\/","title":{"rendered":"\u300c\u5ba2\u6236\u6210\u529f\u7d93\u7406\u300d\u6210\u8077\u6daf\u65b0\u9078\u64c7\uff01\u9019\u4efd\u5de5\u4f5c\u505a\u4e9b\u4ec0\u9ebc\uff1f\u54ea\u7a2e\u4eba\u683c\u7279\u8cea\u5f88\u9069\u5408\uff1f"},"content":{"rendered":"<p>\u5c01\u9762\u5716\/Photo by Austin Distel on Unsplash<\/p>\n<p>\u6587\/ JANDI\u7279\u7d04\u7de8\u8f2f\u9673\u85aa\u667a<\/p>\n<hr \/>\n<p><strong>\u5ba2\u6236\u6210\u529f\u7d93\u7406\uff08Customer Success Manager, \u7c21\u7a31 CSM\uff09<\/strong>\u5728\u904e\u53bb\u8077\u5834\u7576\u4e2d\uff0c\u662f\u76f8\u5c0d\u5c11\u6709\u7279\u5225\u8a2d\u7f6e\u7684\u8077\u52d9\uff0c\u800c\u4e14\u9019\u4efd\u5d17\u4f4d\u7684\u8a0e\u8ad6\u5ea6\u4e5f\u76f8\u5c0d\u4f4e\u3002\u5f9e\u5b57\u9762\u4e0a\u89e3\u8b80\uff0c\u5ba2\u6236\u6210\u529f\u7d93\u7406\u9019\u500b\u89d2\u8272\uff0c\u78ba\u4fdd\u5ba2\u6236\u4f7f\u7528\u81ea\u5bb6\u516c\u53f8\u7522\u54c1\/\u670d\u52d9\u904e\u7a0b\u800c\u53d6\u5f97\u6210\u529f\u3002\u63db\u8a00\u4e4b\uff0c\u7576\u5ba2\u6236\u82e5\u9047\u5230\u554f\u984c\uff0cCSM \u5fc5\u9808\u70ba\u5ba2\u6236\u63d0\u4f9b\u5354\u52a9\uff0c\u56e0\u6b64\u5fc5\u9808\u8207\u5ba2\u6236\u5efa\u7acb\u9577\u671f\u4e14\u7dca\u5bc6\u7684\u95dc\u4fc2\uff0c\u9032\u800c\u57f9\u990a\u8d77\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<hr \/>\n<h1><strong>\u5ba2\u6236\u6210\u529f\u7d93\u7406\u6709\u54ea\u4e9b\u4e3b\u8981\u4efb\u52d9\uff1f<\/strong><\/h1>\n<p>\u4e0a\u8ff0\u63d0\u5230 CSM \u8981\u78ba\u4fdd\u5ba2\u6236\u8207\u516c\u53f8\u5408\u4f5c\u904e\u7a0b\u7dad\u6301\u6210\u529f\uff0c\u5176\u5be6\u662f\u76f8\u7576\u62bd\u8c61\u7684\u8aaa\u6cd5\uff0c\u7a76\u7adf CSM \u6709\u54ea\u4e9b\u6838\u5fc3\u7684\u5de5\u4f5c\u4efb\u52d9\uff0c\u6211\u5011\u76e4\u9ede\u5982\u4e0b\u3002<\/p>\n<ul>\n<li>\n<h4><strong>\u64d4\u4efb\u5ba2\u6236\u5c0e\u5165\u7cfb\u7d71\u7684\u65b0\u624b\u6559\u5b78<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u8a31\u591a\u4f01\u696d\u5728\u8a55\u4f30\u662f\u5426\u8981\u6dfb\u8cfc\u4e00\u9805\u65b0\u7684\u8edf\u9ad4\u670d\u52d9\uff0c\u9664\u4e86\u8a55\u4f30\u5be6\u7528\u6027\u3001\u50f9\u683c\uff0c\u53e6\u5916\u76f8\u7576\u770b\u91cd\u7684\u5c31\u662f\u7522\u54c1\u4e0a\u624b\u5ea6\u53ca\u54e1\u5de5\u5f8c\u7e8c\u9858\u4e0d\u9858\u610f\u4f7f\u7528\u3002\u8cfc\u8cb7\u7522\u54c1\u670d\u52d9\u5f8c\u5982\u4f55\u958b\u59cb\u4f7f\u7528\uff1f\u9019\u5c31\u662f CSM \u7684\u8077\u8cac\uff0c\u5728\u65b0\u624b\u6559\u5b78\u9019\u500b\u74b0\u7bc0\u966a\u4f34\u5ba2\u6236\u8a66\u7528\u3001\u90e8\u7f72\uff0c\u4e26\u7d66\u4e88\u5ba2\u6236\u5efa\u8b70\uff0c\u6e1b\u5c11\u5c0d\u65b9\u521d\u671f\u4f7f\u7528\u7684\u632b\u6298\u611f\u3002<\/p>\n<ul>\n<li>\n<h4><strong>\u64d4\u4efb\u50b3\u905e\u7522\u54c1\u50f9\u503c\u7684\u6e9d\u901a\u6a4b\u6a11<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u7576\u7522\u54c1\u958b\u767c\u4e4b\u5f8c\uff0c\u4e3b\u8981\u529f\u80fd\u662f\u56fa\u5b9a\u7684\uff0c\u4f46\u662f\u61c9\u7528\u60c5\u5883\u662f\u8b8a\u901a\u7684\u3002\u5728\u6b64\u8108\u7d61\u4e0b\uff0cCSM \u5fc5\u9808\u300c<strong>\u63db\u4f4d\u601d\u8003<\/strong>\u300d\uff0c\u7ad9\u5728\u5ba2\u6236\u7684\u8996\u89d2\uff0c\u68b3\u7406\u51fa\u70ba\u4ec0\u9ebc\u5ba2\u6236\u5c0d\u67d0\u9805\u529f\u80fd\u4e0d\u6eff\u610f\uff1f\u4e3b\u8981\u9020\u6210\u539f\u56e0\u70ba\u4f55\uff1f\u626e\u6f14\u8d77\u6e9d\u901a\u6a4b\u6881\uff0c\u628a\u5ba2\u6236\u60f3\u6cd5\u5e36\u56de\u7d44\u7e54\uff0c\u540c\u6642\u4e5f\u8981\u5373\u6642\u56de\u61c9\uff0c\u8aaa\u660e\u516c\u53f8\u91dd\u5c0d\u9700\u6c42\u505a\u4e86\u54ea\u4e9b\u4fee\u6b63\u6216\u6539\u9032\u3002<\/p>\n<ul>\n<li>\n<h4><strong>\u89e3\u6c7a\u5ba2\u6236\u5404\u7a2e\u610f\u60f3\u4e0d\u5230\u5230\u7684\u554f\u984c<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u4f5c\u70ba SaaS \u670d\u52d9\u5546\uff0c\u7576\u8edf\u9ad4\u670d\u52d9\u63a8\u51fa\u5f8c\uff0c\u56e0\u61c9\u4e0d\u540c\u7522\u696d\u5225\u3001\u4f7f\u7528\u60c5\u5883\u7684\u5ba2\u6236\uff0c\u6bcf\u5bb6\u5ba2\u6236\u5c0d\u65bc\u7522\u54c1\u53ef\u80fd\u5c31\u6703\u6709\u4e0d\u540c\u7684\u9700\u6c42\uff0c\u9023\u5e36\u6709\u53ef\u80fd\u7522\u751f\u9023\u958b\u767c\u4eba\u90fd\u610f\u60f3\u4e0d\u5230\u7684\u554f\u984c\u3002CSM \u7684\u4efb\u52d9\u5c31\u662f\u8981\u5168\u76e4\u7406\u89e3\u5ba2\u6236\u60f3\u6cd5\uff0c\u9032\u800c\u5e6b\u5fd9\u627e\u5230\u53ef\u884c\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u4ee5\u53ca\u5354\u52a9\u5ba2\u6236\u6392\u9664\u76f8\u95dc\u554f\u984c\u3002<\/p>\n<hr \/>\n<h1><strong>\u60f3\u6210\u70ba\u5ba2\u6236\u6210\u529f\u7d93\u7406\uff0c\u9700\u8981\u4ec0\u9ebc\u6280\u80fd\u8207\u7279\u8cea\uff1f<\/strong><\/h1>\n<p>\u65e2\u7136\u5ba2\u6236\u6210\u529f\u7d93\u7406\u7684\u4e3b\u8981\u4efb\u52d9\u5c31\u662f\u5728\u670d\u52d9\u5ba2\u6236\uff0c\u90a3\u9ebc\u6709\u5e7e\u9805\u95dc\u9375\u6280\u80fd\u6216\u8edf\u5be6\u529b\u662f\u5fc5\u9808\u5177\u5099\u7684\u3002<\/p>\n<ul>\n<li>\n<h4><strong>\u9858\u610f\u6301\u7e8c\u5438\u6536\u7522\u696d\u77e5\u8b58\u3001\u7522\u54c1\u6280\u8853<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u7531\u65bc CSM \u8981\u80fd\u300c<strong>\u807d\u61c2<\/strong>\u300d\u5ba2\u6236\u7684\u60f3\u6cd5\uff0c\u4ee5\u53ca\u7406\u89e3\u5ba2\u6236\u6240\u5c6c\u7522\u696d\u7279\u6027\uff0c\u9032\u800c\u70ba\u5ba2\u6236\u63d0\u6848\uff0c\u53ef\u4ee5\u600e\u9ebc\u4f7f\u7528\u81ea\u5bb6\u7522\u54c1\u7684\u5404\u7a2e\u5efa\u8b70\uff0c\u56e0\u6b64\u4e0d\u80fd\u6297\u62d2\u5c0d\u7522\u696d\u77e5\u8b58\u7684\u6301\u7e8c\u5b78\u7fd2\uff1b\u4e5f\u8981\u5c0d\u81ea\u5bb6\u7522\u54c1\u529f\u80fd\u3001\u4f7f\u7528\u7d30\u7bc0\u638c\u63e1\u975e\u5e38\u900f\u5fb9\uff0c\u624d\u4e0d\u6703\u767c\u751f\u5ba2\u6236\u4e00\u554f\u4e09\u4e0d\u77e5\u60c5\u6cc1\u3002<\/p>\n<ul>\n<li>\n<h4><strong>\u7cbe\u901a\u7d44\u7e54\u7684\u6e9d\u901a\u3001\u8046\u807d\u53ca\u8868\u9054\u6280\u5de7<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>CSM \u626e\u6f14\u516c\u53f8\u7684\u9580\u9762\uff0c\u6bcf\u6b21\u5728\u8ddf\u5ba2\u6236\u4e92\u52d5\u3001\u4ea4\u6d41\u904e\u7a0b\uff0c\u5fc5\u9808\u8981\u8b93\u5ba2\u6236\u611f\u5230\u5b89\u5fc3\uff0c\u751a\u81f3\u8b93\u5ba2\u6236\u9858\u610f\u8aaa\u51fa\u539f\u672c\u4e0d\u9858\u63d0\u53ca\u7684\u5be6\u969b\u72c0\u6cc1\u3002\u5728\u8ddf\u5167\u90e8\u6e9d\u901a\u904e\u7a0b\uff0c\u9700\u7cbe\u6e96\u8868\u9054\u5ba2\u6236\u4f7f\u7528\u7522\u54c1\u9047\u5230\u7684\u72c0\u6cc1\uff0c\u9032\u800c\u63d0\u51fa\u5e7e\u500b\u53ef\u884c\u7684\u65b9\u6848\u8ddf\u5167\u90e8\u7d44\u7e54\u8a0e\u8ad6\u3002\u63db\u8a00\u4e4b\uff0cCSM \u7d55\u5c0d\u4e0d\u662f\u53ea\u628a\u5c0d\u65b9\u60f3\u6cd5\u4e00\u5b57\u4e0d\u6f0f\u7167\u6284\u7684\u50b3\u8072\u7b52\uff0c\u800c\u662f\u9700\u8981\u300c\u7528\u8166\u300d\u5e6b\u52a9\u96d9\u65b9\u627e\u5230\u89e3\u6cd5\u7684\u91cd\u8981\u667a\u56ca\u3002<\/p>\n<ul>\n<li>\n<h4><strong>\u5177\u5099\u540c\u7406\u5fc3\u3001\u8010\u5fc3\uff0c\u5c0d\u6578\u5b57\u5831\u8868\u4e0d\u6392\u65a5 <\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u7531\u65bc CSM \u662f\u4e00\u9805\u4ef0\u8cf4\u5927\u91cf\u6e9d\u901a\u7684\u5de5\u4f5c\uff0c\u6bcf\u56de\u5546\u8a0e\u3001\u8868\u9054\u904e\u7a0b\uff0c\u90fd\u8981\u76e1\u53ef\u80fd\u4fdd\u6301\u5fc3\u5e73\u6c23\u548c\uff0c\u4e26\u4e14\u7ad9\u5728\u5c0d\u65b9\u7acb\u5834\u601d\u8003\uff0c\u9019\u5c31\u9700\u8981\u8db3\u5920\u7684\u540c\u7406\u5fc3\u8207\u8010\u5fc3\u3002\u53e6\u5916\uff0cCSM \u5b9a\u671f\u8981\u76e4\u9ede\u624b\u4e0a\u5ba2\u6236\u7684\u300c\u7559\u5b58\u7387\u300d\uff0c\u56e0\u6b64\u9664\u4e86\u5fc3\u601d\u7d30\u81a9\u4e4b\u5916\uff0c\u5c0d\u65bc\u6578\u64da\u540c\u6a23\u8981\u4fdd\u6709\u654f\u92b3\u5ea6\uff0c\u5f9e\u5831\u8868\u627e\u51fa\u5ba2\u6236\u6d41\u5931\u7684\u539f\u56e0\uff0c\u9032\u800c\u5e6b\u52a9\u516c\u53f8\u64ec\u5b9a\u5c0d\u7b56\u3002<\/p>\n<hr \/>\n<h1><strong>\u5ba2\u6236\u6210\u529f\u7d93\u7406 VS. \u696d\u52d9 VS. \u5ba2\u670d\uff0c\u9019\u4e09\u9805\u5de5\u4f5c\u6709\u4f55\u5dee\u7570\uff1f<\/strong><\/h1>\n<p>\u5f9e\u4e0a\u8ff0\u7684\u8aaa\u660e\u53ef\u4ee5\u767c\u73fe\uff0c\u5ba2\u6236\u6210\u529f\u7d93\u7406\u7684\u5de5\u4f5c\u6703\u5c0d\u61c9\u5230\u5ba2\u6236\uff0c\u90a3\u9ebc\u8ddf\u696d\u52d9\u7684\u5de5\u4f5c\u6709\u4ec0\u9ebc\u5dee\u5225\uff1f<\/p>\n<p>\u7576\u5ba2\u6236\u9047\u5230\u554f\u984c\u6703\u8ddf\u5ba2\u6236\u6210\u529f\u7d93\u7406\u806f\u7e6b\uff0c\u5ba2\u6236\u6210\u529f\u7d93\u7406\u8207\u5ba2\u670d\u7684\u89d2\u8272\u53c8\u6709\u4f55\u4e0d\u540c\uff1f<\/p>\n<table width=\"567\">\n<tbody>\n<tr>\n<td width=\"47\"><strong>\u8077\u4f4d<\/strong><\/td>\n<td width=\"161\"><strong>\u6838\u5fc3\u8077\u80fd<\/strong><\/td>\n<td width=\"189\"><strong>\u5de5\u4f5c\u5167\u5bb9<\/strong><\/td>\n<td width=\"170\"><strong>\u5c0d\u7d44\u7e54\u7684\u50f9\u503c<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"47\"><span style=\"color: #0000ff\"><strong>\u696d\u52d9<\/strong><\/span><\/td>\n<td 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width=\"161\">\u8ca0\u8cac\u78ba\u4fdd\u5ba2\u6236\u6eff\u610f\u5ea6\uff0c\u7ba1\u7406\u548c\u767c\u5c55\u5ba2\u6236\u95dc\u4fc2\uff0c\u63d0\u4f9b\u652f\u63f4\u548c\u89e3\u6c7a\u554f\u984c<\/td>\n<td width=\"189\">\u8207\u5ba2\u6236\u6e9d\u901a\u4ee5\u78ba\u4fdd\u6eff\u610f\u5ea6\uff0c\u63d0\u4f9b\u57f9\u8a13\u548c\u652f\u63f4\uff0c\u89e3\u6c7a\u554f\u984c\uff0c\u4ee5\u53ca\u6536\u96c6\u5ba2\u6236\u56de\u994b<\/td>\n<td width=\"170\">\u6709\u52a9\u65bc<strong>\u964d\u4f4e\u5ba2\u6236\u6d41\u5931\u7387<\/strong>\uff0c\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\uff0c\u4e26\u63d0\u4f9b\u589e\u503c\u670d\u52d9<\/td>\n<\/tr>\n<tr>\n<td width=\"47\"><span style=\"color: #0000ff\"><strong>\u5ba2\u670d<\/strong><\/span><\/td>\n<td width=\"161\">\u8ca0\u8cac\u89e3\u7b54\u5ba2\u6236\u554f\u984c\uff0c\u8655\u7406\u6295\u8a34\uff0c\u63d0\u4f9b\u6280\u8853\u652f\u63f4<\/td>\n<td 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